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9 Mobile Point and Kill Ad



For the first time in a long time of watching and analyzing video ads, I am actually speechless. A lot of people have complained about this ad (especially on social media) and how they do not understand the concept behind it. Well, let’s talk about it, shall we? It starts with the main character played by Frank Donga wandering into a yacht where he proceeds to ask the server for “point and kill”, a local slang for barbecued fish. He assumes since the fish is in the water, he could just point at his choice and the “kitchen people” would prepare it for him. She looks at him like he’s crazy (and rightly so!). He finds his way to the captain and asks same of him. This time, he’s lucky as the captain gets up to “arrange” the “point and kill”. This crazy man seizes the opportunity of the captain being away to man the steering wheel of the yacht which he drives at a crazy speed, loses control and is seen screaming for the location of the brakes. END.

REVIEW 
The scene is beautiful; the yacht, the all white theme...yeah. But I struggled to get the message of this advert. I have watched it over five times and it’s still annoying that the message is still vague. 
Eureka! I think I finally got it!!! At the end the narrator says, “Quality data just got more affordable”. Maybe the yacht (beautiful, classy and expensive) is representative of quality data, which was very expensive. And the captain getting off the wheel to go “arrange” “point and kill” for a passenger (an annoying one at that), means quality data was now more affordable. Ordinarily, a captain would not do what he did but he made “point and kill” (aka quality data) affordable for his passenger.
 I hope this helps. Chai, my head is paining me. Well done 9 Mobile. 
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