I always find it interesting how a video ad almost always has to have the colours of the product as the main colours in the video. A lot of brands do it and this was no exception. The mustard yellow and coffee brown of the cowbell pack were the main colours of the video. It was nice combination because some brands tend to overdo it. In the ad, the main character is seen in a shooting scene where he gets carried away drinking his cup of Cowbell Coffee. He says he couldn’t help himself because of how nice it tastes. The director who had earlier queried him is seen at the end, savoring the deliciousness of Cowbell Coffee. Now let’s do justice. The main character looks good, spoke eloquently and his smile is warm and infectious. Those to me are bonus points. It’s a short ad and goes straight to the point, which is great. The video quality was clean and crisp and the choice of colours was classy. I really cannot point out any fault in this ad. It’s a great ad and the message was...